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This Slogan of a famous manufacturer of fruity computers is to be taken seriously. In order to find solutions for unsolvable problems it is a must to get over the classical limitations and constraints of MBA-style business thinking and outdated economic concepts. What is needed is a total system perspective and an open mind instead of limited illusions in a box. The clue is lateral thinking, expect the unexpected, do the undoable. Creativity is the key word - the application of the thinking style of the arts and sciences in the world of business and economy.
A world full of crazy problems also needs crazy solutions.
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